【XWBOO Enterprise News】 Recently, Yang Guofu Hotpot's application to go public in Hong Kong has been approved by the China Securities Regulatory Commission. This means that Yang Guofu Hot Pot has one foot in the door of the listing, "the first stock of spicy hot pot" is about to be settled.
In recent years, all over the streets and alleys of the hot and spicy hot has gained a lot of young consumers, especially for people who do not like spicy, hot and spicy is a very good choice. Spicy hot in giving people a spicy and fresh taste buds experience at the same time, dining time is also short, as long as the store is clean, convenient, fresh ingredients, there will be consumers to spend, so there is a huge consumer base.
Spicy hotpot originated in Sichuan, but the founders of Yang Guofu spicy hotpot are northeasterners. In 2000, Yang Guofu couple in Sichuan and Sichuan spicy hot connection, thus the idea of doing spicy hot business, in order to let more people who can not eat spicy can also experience the delicious spicy hot, Yang Guofu will Sichuan spicy hot improvement, the launch of the bone soup spicy hot. Now, after more than a decade of hardship, Yang Guofu Hot Pot has transformed from a husband-and-wife store operating as a small workshop to a soon-to-be-listed chain brand. The relevant data show that by 2020, the number of Yang Guofu hot and spicy hot stores exceeds 6,000, with revenue of more than 6 billion yuan.
As a restaurant chain brand, Yang Guofu has stores all over the country, so how to ensure stable quality and uniform taste of spicy hotpot is a necessary consideration. This requires the creation of a fast and efficient supply chain with fresh ingredients. The supply chain can not only make the front-end production without worries, but also ensure that the cost and quality can be controlled, reducing costs and increasing efficiency for the enterprise.
It is understood that Yang Guofu spicy hotpot to ensure stable quality, Yang Guofu is also actively building its own factories to further reduce the cost of the chain and improve profit margins. Yang Guofu spent a huge sum of 400 million yuan in 2018 to build and develop its own intelligent factory, which has a total area of 44,000 square meters, and the main task of this factory is to produce retail products such as spicy hot pot base, seasoning and self-heating hot pot required by stores. It is worth mentioning that Yang Guofu's supply chain is digitally managed, using an ERP system for integrated management to improve the efficiency of the preparation process and centralize processing. In addition, Yang Guofu has cooperated with third-party logistics partners to set up 10 logistics bases for ambient ingredients and 23 logistics bases for frozen ingredients in Harbin and Shanghai. The autonomy of the supply chain is firmly in the hands.
According to the prospectus, Yang Guofu plans to use the funds raised from this Hong Kong IPO to upgrade the company's production facilities to support the company's franchised restaurant business line, enrich the company's brand portfolio, expand the company's retail product offerings and capture potential market opportunities.
For Yang Guofu, which is expanding its stores on a franchise basis, it is important to have a convenient and efficient supply chain. Having the autonomy of the supply chain in its own hands not only means that the quality of ingredients can be controlled, but also means that food safety is guaranteed to a certain extent. After the listing of Yang Guofu, it is believed that both the supply chain and production facilities will be more perfect, and the listing will, to a certain extent, lead Yang Guofu to develop in a more standardized direction.
